Being Successful – Neil Golden is Chief Marketing Officer for McDonald’s USA
From the McDonalds Executive Bio webpage:
Senior Vice President, Chief Marketing Officer, McDonald’s USA
Neil Golden is Senior Vice President and Chief Marketing Officer for McDonald’s USA. In this role, Mr. Golden is responsible for leading, developing and executing fully integrated marketing plans to drive and sustain long-term growth for McDonald’s core U.S. business while expanding strategic partnerships and alliances across the McDonald’s U.S. business; internally, with franchisees, and with suppliers.
As a strategist and motivator, Mr. Golden leads several talented marketing teams in the areas of consumer insights, marketing planning, media, creative, merchandising, alliances, field marketing, and overall pricing strategy. As a member of the McDonald’s U.S. Leadership Team, Mr. Golden plays an integral role in the development of the company’s growth strategies and overall brand positioning.
A 23-year McDonald’s veteran, Mr. Golden brings a tremendous amount of leadership, expertise, and insight to his current position. Before assuming his current role, Mr. Golden held multiple McDonald’s marketing positions during which time he developed a reputation for delivering strong results across diverse business environments.
Prior to joining McDonald’s, Mr. Golden held positions at Burger King and RC Cola Co. He also competed on the Men’s International Professional Tennis Tour.
Outside of McDonald’s, Mr. Golden currently serves on the Board of Directors for the Association of National Advertisers, Board of Directors for the National Ad Council, Executive Committee for the Chicago Ad Council, and the Advisory Board for the Suzuki-Orff School of Music. He also previously served as a founding member of the Board of Directors for the Ronald McDonald House at Loyola University and Executive Committee and Board of Directors for the Thurgood Marshall College Fund.
Mr. Golden is a native of Chicago and is a graduate of Northwestern University. A proud family man, he is married with four children.